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La Realtà Aumentata è una nuova forma di comunicazione sempre più diffusa che permette di sovrapporre contenuti digitali, resi visibili attraverso la videocamera di dispositivi mobile come smartphone o tablet, al mondo reale. Il volume vuole essere uno strumento d'informazione per conoscere la nuova frontiera della comunicazione digitale basata sulla georeferenziazione e sui contenuti aumentati. Fino ad oggi, infatti, l'informazione stava altrove rispetto ai luoghi e ai tempi in cui effettivamente era necessaria. Con la nuova tecnologia dell'Augmented Reality, al contrario, è possibile mettere in atto strategie di comunicazione in grado di portare i contenuti giusti al momento e nel luogo opportuno. Nelle aree ormai più varie, dalla formazione alla sanità, dagli spazi commerciali ai beni culturali, si racconta attraverso le esperienze internazionali più significative come le nuove Realtà Aumentate stanno riscrivendo le modalità di ibridazione fra reale e virtuale.
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First of all, PICHACAO; is not graffiti. It is something distinct that only happens in Brazil. What a subversion is to sign the city with your own made-up name, especially a city that seems not to be projected for you? Lights, Ca...
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Quale esperienza di parole e immagini ci attende quando azioniamo dispositivi in mezzo a collegamenti ipermediali, quando ci facciamo strada tra link, tag e trigger, se ci sporgiamo da finestre elettroniche o vestiamo i panni di un avatar? E in quali modi la percezione e l'immaginazione rispondono oggi al carattere, per così dire, "vivente" di installazioni e artefatti neomediali, alla connessione comunicativa permanente, e ancora allo scambio ambientale tra produzione e fruizione dell'oggetto tecno-artistico? Il volume interroga i nuovi media e le nuove esperienze estetiche e comunicative globali a partire dagli inediti destini riservati a parole e immagini dal momento in cui, abbandonando i tradizionali scambi e conflitti, si misurano all'interno dello stesso medium digitale. Con percorsi che interessano i passaggi di soglia tra diversi media (Caprara-Velonà, Silvestri), i territori della comunicazione interattiva, anche pubblicitaria e le nuove forme di lettura e scrittura richieste dalla parola-immagine elettronica (de Kerckhove, Diodato, Gensini). Con incursioni nella web art e nella scrittura drammatica digitale, tra narrazioni, archivi, inventari e attori "sintetici" (Pizzo, Subrizi) e infine con le testimonianze di esponenti di spicco del panorama artistico, multimediale e comunicativo contemporaneo (Baruchello, Campus, Rosa/Studio Azzurro).
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Centred around Antonio Gramsci's concept of hegemony, this paper employs a critical globalisation theory framework to argue that the 1990s notion of ‘changing the world from below', understood as resistance to capitalist globalisation through a ‘transnational civil society', requires re-theorisation in the light of the contemporary developments in Our America. I make a methodological case for a neo-Gramscian approach to argue that ‘counter-hegemony', together with an adequate theorisation of the state and power, should be the preferred concept over the inherently apolitical and under-theorised ‘alter-globalisation'. Whilst the alter-globalisation movement's ideational and normative challenges to hegemony (captured in ex-British prime minister Thatcher's There-Is-No-Alternative-Doctrine, TINA) are undisputed, the transformation of the global geographies of power through local actors alone has remained illusory. Rather, the experience of the Bolivarian Alliance for the Peoples of Our America - Peoples' Trade Agreement (ALBA-PTA) strongly suggests that counter-hegemonic globalisation theory will have to consider the roles of both the ‘state-in-revolution' and the ‘transnational organised society'. This will be shown through the analysis and theorisation of the ALBA-PTA as a multi dimensional inter and transnational counter-hegemonic regionalisation and globalisation project that operates across a range of sectors and scales.
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Professionalization and political engagement are usually placed as incompatible in the case of journalism and the mainstream press, resulting in an identification of cultural resistance exclusively with alternative/amateur vehicles. I will use the concept of journalistic field as introduced by Pierre Bourdieu to review these assumptions and discuss a form of political resistance that acts in one's own area of knowledge, is not overtly political and whose effects are not immediately accountable for. Drawing examples from my research on two literary newspapers published in the 1950s in Brazil and Uruguay, this paper will focus on the implications of didacticism for literary criticism as a genre of newswriting. The analysis of these newspapers will lead to a reflection on two main issues: a) the conflict between the professionalization and democratization of literature; and b) the definition of resistance as necessarily an action that is against something. The article will reconsider education in journalism as a form of resistance, taking into account its risks of becoming political indoctrination and commercial manipulation, but emphasizing its potential as a way of expanding access to literature.
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This article analyses a range of discourses articulated around the figure of the film archive between the late nineteenth and the early twenty-first centuries, accounting for the various possibilities that they open up for considering audiovisual heritage as a potential space either for revolutionary change or for political or textual resistance. Focused mainly on archival discourses in Mexico, the article traces their interaction with both national-historical and anti-imperialist narratives, and the implications of digital and online culture for the encounter between the archiving of film and resistance. It accounts for the position of the archive in negotiations between state and private capital and spaces of artistic autonomy, and for the relationships between the archive, modernity, postmodernity and the notion of posterity.
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- Aesthetic (5)
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